Welcome to Leaders of Awesomeness

A lively community of UX leaders, designers, researchers, and writers from all over the world.


Who is a UX Leader? (We bet you are.)

If you’re here, you’re probably a leader or working hard to become one.

A UX leader is different from a UX manager. A UX leader is not an appointed position. Anyone can become a UX leader; all it takes is a follower, a simple vision of where you want the UX in your company to be, and the drive to get it to that point. 

Everyone in your organization is looking for someone to provide clarity and definition. You can be that person. You can fill in the void left by the lack of direction.


What is Leaders of Awesomeness?

Created by Jared Spool, Dr. Leslie Jensen-Inman, and the team at Center Centre, Leaders of Awesomeness is an online community of UX design, research, and content leaders. 

Join our community to connect with UX leaders all over the world around the challenges and successes you’re having to deliver better design in your organization. You can learn from our curated resources on everything UX to help you tackle those challenges and share advice, techniques, and knowledge with our global community.

After you request to join our Leaders of Awesomeness community, look in your inbox for an email with a link to finish the process. Then, after you join, we’d love for you to introduce yourself in the community. 


What Can I Expect to See in the Community?

Free Events and Resources including...


Free Live UX Strategy Discussions

Join hundreds of UX leaders every Monday for our live Talk UX Strategy sessions hosted by Jared Spool and Dr. Leslie Jensen-Inman. Each session is focused on relevant UX strategy concepts that you can implement in your organization. Jared also takes time to answer questions at the end of each session. 

Join our sessions to get a clear direction on where you need to take your UX strategy. Learn about interesting, relevant UX topics with hundreds of other UX leaders. And the learning doesn’t end with the session; our lively community in Leaders of Awesomeness keeps the conversations going.  All of our 1-hour upcoming sessions are followed by a live Q&A session with Jared Spool.

The Most Important UX Research You’re Not Doing
Monday, June 23 at noon ET (16.00 GMT)


Using Your UX Vision to Drive Innovative Product Roadmaps
Monday, June 30 at noon ET (16.00 GMT)


If you can’t make it to the discussion, don’t worry. Each session will be recorded and posted in the community for you to watch at your convenience.

Join our community to attend our Monday Talk UX Strategy sessions.



The Free Talk UX Strategy Archive

Looking for recordings of past Talk UX Strategy discussions? Look no further. You’re in the right spot. We have over 200+ Talks on UX Strategy by Jared Spool and Dr. Leslie Jensen-Inman in our Archive Library. 

When you join this program, you can access 200+ recordings for free. 

We add each new recording within a day of the live session.


What Expertise Can I Gain?

UX Strategy from our Paid Programs, including...


UX & Design in an AI World – Strategic Fundamentals

AI is changing everything, and it’s currently impossible to imagine a world without it. How do we ensure that every new AI capability our organization delivers improves the lives of our users and customers?

Through this 3-part course, Jared will cover how you can…

  • Delivering Strategic UX & Design into the AI World

  • Bringing on AI Value through Intelligent UX & Design

  • The Strategic UX & Design Process in an AI World

Together, let's ensure that every new AI capability our organizations deliver improves the lives of our users.

Dive into our UX in an AI World online workshop



Four-Week Live UX Strategy Courses

Invest only four hours weekly for four weeks with Jared Spool and a group of like-minded UX professionals. Each workshop consists of 8 hours of pre-recorded lectures and 8 hours of live coaching sessions. Choose the course and cohort that best fit your schedule.

Advanced Strategic UX Research

Connect your organization’s long-term direction and strategy directly to your users’ deepest needs. Turn your organization into the world’s foremost experts on what your customers and users need and want. Accelerate your strategic decision-making capabilities with a shared understanding of your users’ experiences.

Outcome-Driven UX Metrics

Measure how every new release of your products and services improves your users’ lives. Outcome-driven UX metrics tell stories about the real-life improvements that users and customers see from better UX. Conventional UX metrics or customer satisfaction don’t come close to having the same impact.

Craft + Lead a Strategic UX Vision

Bring to focus a clear vision of highly desirable experiences. Craft a story about how much better the future your organization provides will be for your users, and then lead that vision— a vision that demonstrates how investing in great UX translates into benefits everyone can clearly see.


How to Win Stakeholders and Influence Decisions


16-Week Career-Defining Leadership Course.

Your organization needs a UX leader to show the executives and senior management how great UX can make a competitive difference. You can be that UX leader. Work closely with me (Jared) to find a path forward and focus on delivering the meaningful work you’ve been hired to do. The job you’re meant to do.

Cohorts start monthly, dive into the details: WinStakeholders.com


UX Strategy Essentials Video Library

Each Topic will help you streamline your organization to UX maturity. You’ll learn skills and techniques to gain the support you need from executives and key stakeholders. Join our Intensives to finally show the true value that UX can bring to your organization.

UX Strategy Essential Video:

Craft + Lead A Strategic UX Vision

Advanced Approaches to UX Research

Taking Control of Agile UX

Outcome-Driven UX Metrics

Finding Your Next UX Job


A Working Community for Unemployed UX Leaders

Participate in our weekly live discussions that explore the new tactics and practices you need for today's UX job market. Every Friday, at 3pm ET, Jared Spool will work directly with you and the small group of unemployed UX leaders who have joined the community. Together, you'll take a deep dive to uncover how you'll:

  • Present your vast experience most effectively in your résumé, portfolios, and cover letters.

  • Stand out in the application screening process to get an early interview quickly.

  • Make the most of your networking efforts to access unpublished opportunities.

  • Pitch yourself as a strategic UX leader who will bring great value to the organization.

Together, we'll encourage and bolster you through the difficult task of putting your career under a microscope as you try to prove you're the person your next job is seeking. You'll come away from each interaction inspired to take everything to the next level.

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