Welcome to Leaders of Awesomeness

A lively community of UX leaders, designers, researchers, and writers from all over the world.

Join us for our Audacious UX Goals intensive.


Jan 24-31 (UX Leader VIP Sessions Jan 24-Feb 3)

Focus Your Org On Delivering Great Experiences.


Join us to learn everything there is to know about crafting Audacious UX Goals.

Each day of the Intensive will offer a deep dive into a session topic at two different times. You can join the session topic at either 2 pm ET (19.00 GMT) or 7 pm ET (24.00 GMT). These are the topics for each day:

  • Drive Innovation with Compelling UX Goals That Motivate the Entire Organization - Monday, January 24

  • Be the First in Your Industry to Identify and Deliver Game-Changing Innovations - Tuesday, January 25

  • Tell a Story that Sells Your Organization The Value of UX - Wednesday, January 26

  • Gain Strong Executive Buy-In for your Audacious UX Goals - Thursday, January 27

  • Lead the Way to Your Audacious UX Goals - Friday, January 28

  • Start Your UX Strategy Based on Your Audacious UX Goals - Monday, January 31

We also invite you to experience our Intensive through our UX Leader VIP packages. With our VIP UX Leaders packages, we’ll dive deeper into the tools and techniques necessary to create meaningful UX goals that allow you and your UX team to:

  • Get a seat at the table to influence key UX decisions

  • Position your team to make decisions about your organization’s direction

  • Demonstrate how better UX will get everyone’s attention—the executives, key stakeholders, the sales team, and the customers

  • Position your products and services based on the quality of their experience instead of being the cheapest amongst similar competitors

  • Drive decision-making throughout the organization so that everyone knows what they’re delivering and why they’re delivering it

The UX Leader VIP Packages have full access to every daily Intensive session and these additional VIP sessions:

VIP Train-the-Trainer Sessions: 3 special sessions to give you what you need to empower, facilitate, and implement your goals strategy.

  • VIP Train-the-Trainer: Get Stakeholder Alignment on UX Outcomes - Tuesday, January 25

  • VIP Train-the-Trainer: Identify How You’ll Scale Up Your Team’s Research Capabilities - Wednesday, January 26

  • VIP Train-the-Trainer: Strategize How You’ll Tell the Story of Great UX - Thursday, January 27

VIP Guest Expert Discussion: We’ll host a special Q&A with an industry expert to dive in deep on a topic for making your UX goals work. (We’ll get you the details as soon as our guest expert confirms the session. So stay tuned for the announcement!)

VIP Special Sessions: Lead Your Audacious UX Goals Strategy: Meet with Jared Spool to plan your next steps and discuss any challenges you’re facing. Overcome your obstacles. (Pick one)

  • VIP Special Session #1: Lead Your UX Goals Strategy - Wednesday, February 2, 2 pm ET (19.00 GMT)

  • VIP Special Session #2: Lead Your UX Goals Strategy - Wednesday, February 2, 7 pm ET (24.00 GMT)

  • VIP Special Session #3: Lead Your UX Goals Strategy - Thursday, February 3, 11 am ET (16.00 GMT)

VIP Extended Recording and Notes Availability: UX Leader VIP Package subscribers will get access to the recordings and notes for all sessions until March 7, 2021.

Are you ready to learn? Or are you ready to lead?

Join one of our Intensive packages and show the true value of your UX work:

  • UX Learner Package — Free access to the Intensive materials

  • UX Leader VIP Packages — Comprehensive access for great value

Join our Audacious UX Goals intensive today.


Hosted by Center Centre – UIE's Jared Spool and Dr. Leslie Jensen-Inman.

What is Leaders of Awesomeness?

You’re about to join a community of more than 30,000 UX design, research, and content leaders. Our community is the place where UX leaders come to share, reflect, and grow.

Dr. Leslie Jensen-Inman, Jared Spool, and the team at Center Centre – UIE launched this new online community for UX leaders to gather and share their experience and wisdom. We’d love for you to join too.

In addition to thoughtful community discussion around all matters of UX leadership topics, we host free weekly live discussions, called Talk UX Strategy with Jared Spool.

To be part of the discussion, just join the community. Once you’re in, you’ll find all the event details, including how to participate in the topics. (Can’t make those times, no worries. We post the recordings of every session in the community.)

We have more upcoming Talk UX Strategy discussions that I’d love for you to join:

  • Monday, January 10: Establishing Human-Centered UX Goals

  • Tuesday, January 18: Setting UX Goals in an Agile Environment
    (Note: This session is on Tuesday due to the U.S. Holiday.)

All discussions are at 2pm ET (18.00 GMT). You can subscribe to the Leaders of Awesomeness calendar and these, and any new discussions, will automatically be added to your calendar.

Both the community and the Talk UX Strategy sessions are free.


Note: After you request to join the Leaders of Awesomeness community, look in your inbox for an email with a link to finish the process. (We have to manually approve you, so it may take a few minutes to show up.)

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